Users will soon have a new feature that allows them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the service announced that it now features over 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale release. This shift comes amid a increase in AI content, driven by recent video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing channels on a popular video site only show clips produced artificially. A considerable share of this output is considered “AI slop”, a label for substandard, mass-produced content that is frequently nonsensical or surreal.
Based on user feedback that many people enjoy content created using AI tools, ranging from digital art to informative clips, and we want to offer the community the option to increase or decrease of that, according to their own preferences,” stated a company executive.
AI on the Platform
The platform announced that there are presently 1.3bn videos on its service labeled as AI-generated. Overall, over 100 mn videos are added to the app every day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the amount of AI-generated videos they view by opening the “manage topic” feature in the platform and picking “AI-generated content”. Additional categories that are already be modified under the filter cover news, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s rules mandate creators to label lifelike artificially created content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the service will from now on add an artificially created label to content created with its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This action is aimed to stop users from attempting to bypass the tagging system.
Educational Initiatives
The platform is furthermore launching a two million dollar AI literacy fund for professionals and groups to create learning resources about using AI responsibly. This program will assist charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, following debate over plans to cut jobs for hundreds of content moderators in the UK. It is planning to eliminate 439 jobs in its user protection division in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most graphic content ahead of it is viewed by staff. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to the use of its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is really helping us process content quickly.”
